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How to Make Chinese Firms Be the True Top 500 Brands

August 17th, 2010 at 03:10 am

The essence of the China's top 500 companies are the 500 largest companies. freshwater pearl necklace , the Necessity of Mom for for 2010 WinterWe are still facing a big challege in establishing a world-class enterprise The Top 500 enterprises in China have to be stronger, turning into the real top 500 enterprises. Why Sweetie all Adore Pearl Bracelets ? God Knows! They would still not lag behind in the face of economic crisis. It is same to be stronger and bigger for companies. There are two purposes. The first is to defeat others and survive. The other is to make money. Earning money and subsistence are the impetus for an enterprise to become stronger and bigger. This is the essential logic of the development of an enterprise. From this logic of market, we can understand the market behavior of enterprises and can also foresee the future road of the enterprise.
Capitalism enterprise has develop the world market when the period of industrial revolution, and became a multinational enterprise. In areas that are still at the handicraft stage, capitalist enterprises can get raw meterials, market, and excessive profits. In the world, where there is great profits, there is the capitals. Our larger enterprises want to go out further, and use the world market to improve ourselves. There are still lots of things we need to accumulate.
The net profit of China's 500 Great is mostly earned in the domestic market, its profit margin is more than 5 times the Top five hundred of United States. The profit of domestic market is os huge, but the world market is so meagre. Under such condition, it disobeys the market logic for Chinese companies to go out, and it is not the feature of capital and companies.
From the development history of the world's enterprises, at the beginning of multinational corporations. they had go abroad, and making the company big and strong is a parallel. The domestic market is not their "land of tenderness". On the contrary, they view the world market as their "land of tenderness'. China do exactly the opposite, the domestic market is the Tender Land to enterprises, and the world market is their nightmare. Chinese capital, the internationalization of Chinese enterprises have become a logical paradox. Government can not change the characteristics of the capital, officials can not overturn the logic of the market. So if China's 500 Great want to "go out further" and become stronger, they have to go out of the domestic market, go out of the strange logic of the market.
At present, there are several main bottlenecks of chinese enterprises to go aboard. At first, we are lack of experience of acquisition aboard. For instance, the CHALCO's acquisition of Rio Tino has almost become successful, but juggled by others in the end. Currently, with the increase of China's foreign exchange reserves, Chinese companies are increasing in strength, and we are faced with the opportunity to go out and the transition to the multinationals. Our companies are only strong at domestic, not so strong at abroad, and now they have to develop their own transnational professionals and develop the experience in dealing with international companies. secondly, compared with the world top 500, our enterprises are lack of specialists familiar with finance and toperation of capital. That is why Chinese enterprises mainly do business at home. Therefore, in the situation of going out, we need to train experience as TNCs and we need to know overseas finance and operations of capital market, which will make us become larger and stronger.

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